“MOVE TO ZERO” & “YOU CAN’T STOP US”
MOVE TO ZERO CAMPAIGN 2024
In 2024, Nike initiated their “move to zero” campaign. The overall goal of this campaign is to direct attention towards achieving zero carbon emissions.
24% of Nike’s product have come from renewable sources in 2024 and they aim for 100% renewable energy in all of their facilities by the end of this year.
By being mindful of what resources Nike uses to develop their products, it sets an example for smaller businesses to follow on suit. More examples of Nike’s Move to Zero campaign include them reducing water usage by 25% when manufacturing and dyeing.
Creating trust between customers by publicly reporting their annual impact records, and striving for full transparency between customers and themselves allows Nike and their customers to withhold positive relations.
They are able to promote their Move to Zero campaign through their social media, online videos, and their website. This helps create a more trusted relationship and provides clear details of their manufacturing processes.
YOU CAN’T STOP US CAMPAIGN 2020
In 2020, after the horrible misfortune of George Floyd, Nike presented an advertisement campaign which focused on unity and collaborating, titled You Can’t Stop Us.
The front line of the campaign was a video directed by Megan Rapinoe with the message You Can’t Stop Us repeatedly displayed along with all walks of life and races exercising in sync showing how there is more to humans than just their colour and culture. In its first 24 hours of upload, the You Can’t Stop Us campaign received 10 million views and since then is sitting at 100 million views. This has been Nike’s most successful online campaign ever.
On top of the tragedy of George Floyd, it brought people together because of COVID-19 and the lack of connection people felt through this time. This message resonated with its audience and still has a lingering effect which still resembles even in 2025. The message for the You Can’t Stop Us campaign had very little to do with product advertisement and a genuine focus for unity with people. It has been stated by Nike that their advertisements want to shift from product to brand legacy. The result has created an even stronger larger fanbase with Nike, once again reinstating that human connection and relationships between an organisation are more important than just giving an organisation your money.
Feeling heard and related to is what Nike stands for. In an example like the You Can’t Stop Us campaign and the Move to Zero campaign, Nike showed us that there is more to marketing than just advertising a product. You must show your brand’s purpose and overlook on our economy, which Nike has excelled with it’s digital online prescence.
NIKE'S DIGITAL STRATEGY ASSIGNMENT 