In this section, we will cover the topics discussed in the campaigns and engagement pages of this website.
1. Social Media
On Instagram alone, Nike has a strong follower base of 302 million followers. However, with such a large following, they only have a 0.03% engagement rate, insanely low when compared to their TikTok, which has a 0.72% engagement rate.
One improvement to assist in this poor engagement could be to launch a minimal receptive campaign, which consists of replying to users’ comments, liking their comments, story posts, more reel posts targeted to their audience, and to initiate a Tag Us, Get a Feature template, where users will tag Nike, and in return, are either featured on their story or posts, or receive complimentary rewards. Minimal receptive campaigns are proven to work with 28% more engagement and 4.5 times the conversion rates.
2. Refining website and mobile speed
According to Google Research, just a one-second delay can reduce a customer conversion by 7%. On top of this, Google Research also says that 53% of audiences purchasing on mobiles will leave a site if it takes over 3 seconds to load.
3. Email overhaul
While Nike’s app is used to the best of its capabilities The company lacks email marketing Especially targeted email marketing Many users state that products suggested are not targeted towards their desires.
A recommendation to aid this issue is to introduce AI algorithms Which track customer behavior through multiple websites Or personal preferences when searching through Nike’s products Overhauling their email campaigns can benefit their success on email by six times According to Campaign Monitor.
NIKE'S DIGITAL STRATEGY ASSIGNMENT 